Krow wins Brothers Cider account

Josh Hall's picture
by Josh Hall

Branding agency krow has been named brand agency for cider range Brothers.

The account was awarded without a competitive pitch, and the incumbent is not known.

The first work from the partnership will be a Christmas campaign for the brand's Toffee Apple cider product. Krow will then deliver a large-scale brand campaign in spring next year.

Brothers is the fastest-growing packaged cider brand.

Nicola Randall, the Brothers' senior marketing manager, said: “[Brothers is on] an incredible journey. It is great to be working with krow on our exciting new campaign - along with the addition of new variants Parma Violet and Strawberries & Cream, it will continue our evolution as trailblazers of fruit cider.”