Clarity drinks to wine bar success

Josh Hall's picture
by Josh Hall

Clarity, the brand communications agency, has been appointed by wine bar chain Vagabond.

The agency will help the chain develop its brand proposition, to be used as a sprinboard for Vagabond's growth.

Clarity will define brand looks, tone of voice, and behaviours, and will also provide support in attracting new audiences.

Vagabond has locations across London, including venues in Battersea Power Station and Fitzrovia's Charlotte Street. A further branch is set to open in Canary Wharf.

Annah McKendry, Marketing Director at Vagabond, said: “We are delighted to be working with Clarity on the next exciting chapter for Vagabond. We were impressed by their strategic capabilities and considerable experience inventing and reinventing brands in the hospitality space. As a team we really felt they understood immediately what our ambitions are with Vagabond and are excited to work together to bring the brand to life with them.”

Jeremy Harvey, Creative Partner at Clarity, added: “The team at Clarity is looking forward to working with the passionate leadership team at Vagabond, helping them to tell their unique brand story. This an exciting new chapter for Vagabond and we’re delighted to supporting them on their journey.”

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