Ad-Lib names ex-Googlers as CEO and Creative Director

Mark Johnson's picture
by Mark Johnson

Marketing technology SaaS platform Ad-Lib, has announced the expansion of its senior leadership team, with the appointment of Adit Abhyankar as CEO and Patrick Collister to the role of Creative Director.

Abhyankar and Collister have joined Ad-Lib from Google to bring together data and creative for brands. 

Previously Abhyankar was Head of Google Marketing Platform, Continental Europe and Emerging Markets, and Collister held the role of Head of Design at Google Zoo.

Abhyankar brings more than twenty years digital advertising experience in the US and EMEA to the role. 

Prior to Google he was Executive Director at Visual IQ, an attribution technology company acquired by Nielsen, and Chief Operating Officer at SolutionSet, a brand technology agency, now part of Publicis. 

As CEO at Ad-Lib, he will oversee the next stage of growth and investment in Ad-Lib’s platform, the team and client relationships.

Collister is a creative industry veteran with over thirty years experience in high profile roles including Executive Creative Director and Vice Chairman Ogilvy London, Chief Creative Officer, EHS Brann Group. 

Joining Ad-Lib as Non-Executive Director last year, in his new role as Creative Director Collister will provide insight and input into the ongoing design of the platform and manage the Ad-Lib design hub.

Ad-Lib’s AI-driven platform is powering the ability for global brands such as Nestle to realise personalisation at scale, revolutionising the digital ad creative process by streamlining creative ad production workflows, automating digital asset creation and optimising creative performance across display, video, social, native and mobile.

Abhyankar said of joining Ad-Lib: “Personalising creative the way we personalise media targeting is a huge untapped opportunity, even though it has been proven to drive tremendous value. 

“The reason it is so under-utilised is an organisational one – it is simply too clunky and costly to produce high quality, personalised creative across all the profusion of digital formats manually. 

“Ad-Lib’s AI-driven platform is disrupting the current status quo by making this process faster, cheaper and smarter. I’m thrilled to be joining the stellar team at this pivotal time to further accelerate its impressive growth.

Abhyankar and Collister join a management team of creative and martech industry experts from Google, Essence and Criteo, headed up by Founder and President Oli Marlow-Thomas, formerly Creative Lead, Google.

The appointments follow the injection of $6million Series A capital into Ad-Lib from Fog City Capital, which will be used to further build the platform expand its global footprint across EMEA and APAC and the US with headquarters in New York. 

Commenting on the appointments, Founder and President, Oli-Marlow Thomas said: “Adit and Patrick share Ad-Lib’s vision for saving digital advertising from itself by using AI to both improve personalisation and creative quality. 

“We are thrilled to be building out our team with the best talent in the business and the desire of these industry pros to join our company is testament to the true value of the solution we are offering.” 

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