Wavemaker Select wins Wessanen health food account
Wessanen UK, a health food company, has appointed Wavemaker Select as its media planning and buying agency.
The WPP division will be responsible for planning and booking Wessanen's creative media communications in the UK.
Wessanen's brands include Kallo, Whole Earth, Mrs Crimble's, and Clipper Teas.
The appointment follows a competitive three-way pitch process run by Creativebrief. Wavemaker beat out Reprise and Yonder Media for the £1.8 million account.
The agency will begin work immediately, with the initial focus being on digital and OOH.
Bryan Martins, Marketing Director at Wessanen UK, said: “There has never been a greater opportunity to raise awareness for our purpose-driven brands as there is now. With increasing demand for ethical and sustainable products, we wanted to find an agency partner that understands our target consumer and knows how to capture their attention.
"We’re pleased to be working with Wavemaker Select, to put a spotlight on our brands and educate consumers on our natural and ethical credentials.”
Louise Temperley, General Manager at Wavemaker Select, added: ‘’We are delighted to be working with Wessanen. As a fast-growing business with a challenger mentality and big ambitions, Wessanen is the perfect partner for us here at Wavemaker Select. With such a fantastic collection of health-food brands under its belt, the company is perfectly primed for success, especially in today’s expanding culture around clean eating. We’re excited to start introducing these brands to more consumers in the UK.’’