Start Design win BLOC Hotels account

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BLOC Hotels have appointed Start Design Consultancy to its brand development account.

Start Design will work with the short-stay hotel company to build a new brand ahead of its nationwide expansion.

BLOC is preparing for the launch of a new, 23-storey tower in Birmingham, and already operates a hotel in Gatwick.

Rob Morgan, founder and CEO of BLOC, said: “We’ve spent years travelling and staying at short-stay hotels around the world, and found many, quite frankly, well below expectations, at any price.

“We’re working to improve the model for guests, cities and communities. The market is long overdue a refresh and with it the experience. For us, design has always been a lens through which to address that.

"The bed and quality of sleep are obviously of central importance. But, as we see it, there’s so much more to a ‘great short stay’. The old bed and kettle model doesn’t work for today’s travelers. With better design, you can get the best out of your locations, spaces, employees and manufacturing processes.

"Since our first meeting with Start Design, they have echoed this commitment to design. It’s very clearly in their DNA, and we’re thrilled to be working with them going forward as we bring our hotels and our brand to travellers across the UK.”

Darren Whittingham, Start Design Group CCO, added: “It’s a real pleasure partnering with the BLOC Hotels leadership team to help define and strengthen this ethos. Their unshakeable belief that design thinking is what truly shapes and differentiates a business, it’s product and service experience - and is at the core of how we operate as a consultancy. Great design, sets great brands apart - improving the quality of the experience for every guest who’s part of it. BLOC Hotels is a brand of the future and one to watch.”

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