Ronseal taps Havas to varnish its planning and buying

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Havas Media has been awarded the media planning and buying account for DIY brand Ronseal.

Havas was appointed by Sherwin-Williams, Ronseal's parent company, for whom it has handled planning and buying for paint brand Valspar since 2015.

The agency will be charged with developing a strategy across bought channels, with the aim of attracting a new, younger audience while avoiding alienating older customers.

The account, which was previously held by MediaCom Manchester, was awarded following a strategic review.

Jane Ryder, European Marketing Director of Consumer Brands, Sherwin-Williams, said: “We’ve seen Valspar go from strength to strength since we started working with Havas Media in 2015, so we’re delighted to extend our working relationship and engage them on media planning and buying for Ronseal, one of our hero brands.”

Matt Adams, CEO, Havas Group Media UK & Ireland, added: “We’re very proud to be further strengthening our relationship with Sherwin-Williams following the successes we’ve achieved together on Valspar in recent years. It’s fantastic to add an iconic brand like Ronseal to our client list and we’re looking forward to partnering with them to ensure it continues to stay front of mind for its core audience while also building connections with new, younger consumers.”

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