Publicis Sapient names new VP of Experience Research
Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced the appointment of Leah Buley as Group Vice President, Experience Research Lead.
She will be working directly with Chief Experience Officer and renowned tech & design leader John Maeda to deepen Publicis Sapient’s Digital Business Transformation practice capabilities.
This announcement comes on the heels of three other appointments of women in leading roles at Publicis Sapient, the company said.
This includes Kristi Erickson taking up the role of Chief Talent Officer, Wendy Johansson as GVP Experience Transformation Lead and Priya Bajoria as SVP Financial Services.
Buley is a recognised thought leader in the experience design industry and a respected voice at the intersection of design and business, the company said.
Her research has been published in HBR and Forbes, and her seminal text The User Experience Team of One: A Research and Design Survival Guide is used as a staple on human-centered design.
“Leah Buley’s seminal ‘The User Experience Team of One’ bookmarked a shift in the technology industry to combine designers’ intuition together with quantitative and qualitative research to more effectively solve users’ problems”, said John Maeda, Global Chief Experience Officer at Publicis Sapient.
She was most recently at the digital product design platform company InVision. Throughout her career, she has also held design leadership roles at Adaptive Path, Intuit, BlackRock and Forrester Research.