Ogilvy win Civica brand development account
Ogilvy UK have been appointed by Civica, a public services software company, as its agency partner.
Ogilvy will be charged with strengthening Civica's brand positioning and strategy ahead of a global roll-out for the company.
The agency will use their brand development partners Coley Porter Bell. They will subsequently build a new brand identity for the company, using resources from across Ogilvy UK.
Ogilvy won the account after a competitive four-way pitch. The other pitching agencies have not been disclosed.
Civica is one of the world's largest software companies, working across national and local government, healthcare, education, and public safety.
Commenting on the appointment Tim Magness, Chief Marketing Officer at Civica, said: “There was a strong fit with the Ogilvy UK team and their ambitions for our brand development, giving us the confidence that our teams would work well together. The agency has the understanding and insight, and we look forward to building on our established position with a more distinctive brand for the future.”
Sam Williams-Thomas, Head of Business to Business at Ogilvy UK, said: “We are thrilled to be working with Civica , especially on such a fantastic brief. There was a great cultural fit between organisation and agency, and we’re excited for what’s in store.”
Vicky Bullen, CEO at Coley Porter Bell, added: “It’s exciting to be working on the evolution of Civica’s brand to ensure it powers their ambitious vision. We’ve certainly hit the ground running on delving into their brand world, and look forward to the new direction coming soon!”