Kids' clothing brand Frugi nabs Phase Eight's James Williams

Josh Hall's picture
by Josh Hall

Frugi, the ethical childrenswear brand, has appointed James Williams as its director of marketing and e-commerce.

Williams joins from Phase Eight, where he worked as director of online and marketing. Prior to that he headed up marketing for womenswear retailer Jigsaw.

As The Drum report, Williams began his marketing career at Marks & Spencer, eventually rising to a senior position in the retailer's online business.

He joins Frugi after its acquisition by a private equity firm.

The Cornwall-based company, which makes ethically-produced cotton clothing for children, was bought last year by True, a European investor specialising in retail and consumer businesses.

Commenting on Williams' appointment, Frugi chief executive Hugo Adams said: “I’m delighted that James will be joining us at a pivotal time for Frugi as we continue to invest in international growth. James will play a pivotal role in these ambitious plans, which aim to significantly increase global turnover.”

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