Havas brokers Travel Republic sponsorship of Take Me Out
Travel Republic has been announced as the new sponsor of ITV dating show Take Me Out.
The holiday company will offer Take Me Out viewers the chance to win a Travel Republic holiday in a deal brokered by JUMP, part of the Havas Media Group.
The campaign will run across broadcast, catchup, digital, and social channels.
Media planning and buying for the campaign has been handled by Arena Media, also part of the Havas Media Group.
Christian Poole, Marketing Director for Travel Republic, said: “This is an exciting time for Travel Republic, as we embark on our mission to ensure everyone gets the holiday they deserve at the moment they need it. Whether it is to celebrate those special occasions or simply to escape the everyday routine, we are educating audiences that at those moments, it’s ‘Time To Travel Republic’.
Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday. We offer a wide selection of holidays, to suit all couples and budgets; from Benidorm to Barbados, 2 star to 5 star, you can find your perfect holiday match at incredibly competitive prices.”