Grey London names new Chief Growth Officer
Grey London has named Rob Sellers as its Chief Growth Officer and part of the executive team, reporting into the firm’s CEO Anna Pańczyk.
Sellers will be responsible for managing the agency’s new business, overseeing commercial development and shaping the agency’s proposition.
Grey said Sellers is being promoted from the position of Managing Director of GreyBASE, the agency’s dynamic shopper and experiential agency.
During his tenure at GreyBASE, he’s transformed the division into a leading activation and integrated business, servicing clients including Volvo, Nestle, General Mills and P&G.
Prior to Grey London, Sellers was Business Development and Strategy Director at Slice Experiential and Events, working on clients including Nike, ghd, Unilever, Coca-Cola and Sky.
“Rob is going to transform our approach to growth and new business”, said Pańczyk.
“He’s a brilliant business strategist with a passion for helping brands find new ways to reach customers.
“I couldn’t be more excited about this new phase for the agency”.
Commenting on his new role Sellers said: “Having been with Grey for over seven years, I firmly believe our creativity and energy is more relevant to clients now than ever before.
“It’s an honour to be asked to help shape the next phase of the agency’s success, and to represent all of my amazing colleagues in the wider world.”