FA appoints Pepsi's Kathryn Swarbrick as marketing head

Josh Hall's picture
by Josh Hall

The FA has appointed a new commercial and marketing director.

Kathryn Swarbrick joins from PepsiCo, where she worked as vice president of marketing for Western Europe and South Africa.

Before her seven years at Pepsi, Swarbrick worked in senior positions at Heineken and Diageo.

Swarbrick will oversee marketing strategy across all 29 England teams, along with the Emirates FA Cup, FA Barclay's Women's Super League, and the Women's FA Cup. She will also look after strategy for Wembley Stadium.

She will take a position on the FA's senior management team, and will report to CEO Mark Bullingham.

Commenting on the appointment, Bullingham said said: "[Kathryn's] track record is world class and she has achieved fantastic results wherever she has worked previously, and we established a good working relationship when she was responsible for PepsiCo’s Uefa Champions League partnership.

"I’m extremely proud of the work that our commercial and marketing team has done in recent years and our challenge is to now build on that to take it to an even higher level, engaging more consumers and fans directly, which Kathryn will help us to do. She joins a strong senior management team as we look to put in place our strategy for the next four years to maximise our impact on football and the country."

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