Cult London hires first head of strategy
Cult, the East London independent creative agency, has appointed Charlotte Bunyan as its head of strategy.
As The Drum reports, Bunyan will be the first such hire at the agency, and will be tasked with launching a dedicated strategy division.
She joins from Collider, where she was head of strategy. Prior to that she was VP strategy director for Jack Morton. She has worked across brands including P&G, Unilever, and Sony Mobile.
Bunyan will work closely with the agency's co-founder and CSO Bridey Lipscombe, including on existing Cult accounts such as Burberry and M.A.C.
Commenting on the appointment, Lipscombe said: “Charlotte is one of marketing’s leading strategic minds, her understanding of the symbiosis of strategy, creativity and technology is unparalleled.
"Cult only works with people that are willing to embrace the unknown. Charlotte’s strategic insight and innovative nature will ensure Cult continues to deliver market-defining creative campaigns and services which will be fundamental to our growth. She will be a powerful new addition to our frontline management.”
Bunyan added: “I’m thrilled to be joining such a dynamic business at this exciting point in its growth,. Cult’s creative ambition, passion for the work and willingness to invest in innovation is inspiring.
"With clients such as Elemis, the UK’s number one skincare brand, and Sally Hansen, the USA’s number one nail brand, Cult’s ever-expanding client base and expertise are second to none. I can’t wait to drive their strategic offering forward."