Avantgarde London appoint new creative team
Brand experience agency Avantgarde has appointed a new creative team to support its London growth.
Zander Cox and Marty Terzic will join from DDB, having previously worked together at FBC Inferno and Saatchi & Saatchi. They've worked across clients including BMW, Oreo, Visa, HSBC, Mercedes-Benz, Betway and Huawei.
At Avantgarde they will be responsible for idea generation and development, with a particular focus on new business.
Steve Austen-Brown, Creative Director at Avantgarde London, said: “Marty and Zander join Avantgarde London as our first creative team. They bring with them bags of enthusiasm, courage to challenge the norms and a unique narrative voice which adds a new dimension to our creative offering.”
Zander Cox, Creative Copywriter at Avantgarde London, added: “Story has always been at the heart of everything Marty and I do, and in turn, it lies at the heart of everything that we work on. We always strive to bring these stories to people in a way that means they can be immersed and active within them. We’re not talking to them, but talking with them, allowing us to shape the story together.”
Marty Terzic, Art Director at Avantgarde London, said: “Avantgarde gives Zander and I the platform to create full immersive experiences that have storytelling at the heart of every project, giving people the opportunity to not just hear about the story, but to actually live it.”