Amy Watt named Chief Strategy Officer at dentsu X

Mark Johnson's picture
by Mark Johnson

Full service media agency dentsu X has promoted Amy Watt to Chief Strategy Officer. 

In her new role, Watt will oversee the agency’s strategy output with a view to building growth strategies for its clients, which includes Jaguar Land Rover, Square and Upfield among others. 

This includes the development and evolution of new products and services, enhancing the agency’s reputation, and managing the agency’s diverse team of strategists.  She will report directly to Patrick Affleck, CEO at dentsu X UK.

In June this year, mobile specialists Fetch, digital agency 360i and social experts ICUC joined the dentsu X brand to create a new and scaled full service media agency in the UK.

“Our goal is to help our clients identify and solve their challenges faster, through more effective and creative solutions that defy conventional thinking”, Patrick Affleck, CEO, dentsu X UK said. 

“Amy’s diverse background coupled with her immense ability for making the complex simple for clients will ensure she is a great addition and partner to both our clients and our people.”

Commenting on her appointment, Watt said: “The purposeful union of four distinct agencies into a full service media agency is hugely exciting. 

“We have a clear vision, great clients and a wonderfully diverse team of people who have quietly been doing impressive things. 

“My job is to help them keep doing that together. We’re set up to help brands grow, and that’s a very good reason to come to work every day.”

Watt joined Dentsu Aegis Network as Business Strategy Partner three years ago where she played a pivotal role in helping the business streamline its operations and processes for clients. 

Prior to that she was Senior Vice-President at IPG Mediabrands completing stints in its London and New York offices, and spent time at FutureBrand and Vizeum in a career that spans more than a decade.

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