UNHCR appoints Blue State for digital fundraising effort

Josh Hall's picture
by Josh Hall

UNHCR, the UN's Refugee Agency, has appointed Blue State to support its UK digital fundraising efforts.

Blue State, which describes itself as a "values-led" agency, will be responsible for acquisition, engagement, and longer-term projects.

They will also work with the UNHCR to grow the role of digital in their fundraising efforts, particularly through segmentation, strategy, and rapid response campaigns.

Lydia Piddock, head of UK fundraising, UNHCR, said: “With more people fleeing war and persecution than any time since World War Two, the refugee crisis is one of the most pressing issues of our time. Blue State will help us reach new audiences when they’re engaged and online, mobilising support for the refugee cause and helping make our humanitarian work possible.

“Only 1% of UNHCR’s budget comes from the United Nations, so we rely almost entirely on donations to protect the many families who have fled for their lives. Public support has never been more critical.”

Hannah Johnson, managing director at Blue State, added: “Working with an organisation like UNHCR is a huge privilege for us — a chance to make a real difference in such an important area. An unprecedented 70.8 million people around the world have been forced from home, 52% of which are children. We have an opportunity to educate UK audiences in what’s happening and help them understand the role they can play in stabilising and supporting change in this environment.

“Our approach will focus on testing, helping accelerate UNHCR's responsive campaigning model and offering new ways to engage by refining the supporter journey. We’re developing a plan to help underpin tangible long-term growth in the organisation’s UK digital fundraising at one of the most vital times in its history.”

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