Tyto signs up German Partner as part of European expansion

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London-founded tech PR agency, Tyto, said it has hired Silke Rossmann as a Partner and Head of Practice as part of the firm’s European expansion plan.

The agency, which was founded by ex-Hotwire Global CEO Brendon Craigie, said Rossmann will spearhead the agency’s growth in Germany and pan-European expansion across IT services and infrastructure. 

Rossmann joins Tyto from Hotwire, where she ran the Frankfurt office and led on multiple EMEA-wide B2B accounts, with a special focus on providing consultancy to companies at the heart of the IT services and infrastructure market. 

During her seven and a half years at Hotwire, Rossmann’s primary focus was on developing integrated thought leadership programmes, which helped established and emerging technology companies including Workday, Nuance and Citrix find their voice in broader societal debates. 

“Germany is a key market for tech firms investing in Europe and Silke’s appointment will enable us to further strengthen Tyto’s unique PR Without Borders pan-European offering”, Brendon Craigie, Co-Founder and Managing Partner of Tyto said. 

“Silke has a rare and highly sought-after blend of local and EMEA experience that will be invaluable to technology businesses targeting Germany and the wider EMEA region. 

“We are building a multinational pan-European team that works as one without borders and we are delighted to have Silke in our team.”

Commenting on her new role, Rossmann, said: “I have been closely watching Tyto since the agency first started and it’s been incredible to see its achievements in such a short space of time. 

“I’m really proud to join this great team of incredibly talented people and very excited to help deliver on Tyto’s client service vision and growth ambitions. 

Brendon’s vision of creating a truly borderless pan-European agency, which helps solve business challenges, really resonated with me, and I can’t wait to see where our journey will take us.”

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