Rugby legend Sir Clive Woodward joins board of Seat Unique

Mark Johnson's picture
by Mark Johnson

Seat Unique, the new London tech start-up creating an official marketplace for guaranteed premium access to live events, has secured Rugby World Cup winning coach Sir Clive Woodward as a board advisor.

Sir Clive (main picture, left) will take up a an advisory role offering strategic input to the management team as Seat Unique works to increase fan access to live premium hospitality experiences and empower sports teams, venues and rights holders by giving them greater flexibility and control over their tickets and live experiences.

Rugby and tech experience

Alongside a stellar coaching record and reputation Sir Clive has 18 years of experience in the technology sector, previously founding a computer leasing company, as well as extensive consultancy experience supporting teams and organisations in setting strategy.

“When building a company the most important thing is to know where you’re going”, Sir Clive said. 

“Seat Unique has a very clear purpose and exciting vision – to open up the premium live experience market, experiences that previously felt out of reach for many fans. 

“As Seat Unique only work direct with venues and rights holders’ the experiences on offer are also guaranteed.

“I’m delighted to be advising the board and helping them where I can to achieve their ambition and bring timely changes to the hospitality market – changes that will benefit both rights holders, and the fans.”

New investor welcomed 

New investor, Oliver Shaw, former Chief Commercial Officer of IRIS Group, will advise Seat Unique with invaluable experience as a business leader, and his expertise in delivering software solutions and development.

“Seat Unique’s software is a truly innovative product in an exciting market”, Shaw said. 

“The growth of the experience economy shows it is a great time to use technology to increase fan access to luxury live events. 

“Previously fans may have thought this type of experience was restricted to large corporate customers so it will also help the hospitality industry reach a new audience. 

“I’m delighted to be supporting a company using software solutions to bridge the gap between fans and premium live experiences.”  

Robin Sherry, CEO and founder of Seat Unique, said: “As Clive famously says ‘great teams are made of great individuals’ and we’re incredibly proud to have him on board to help grow Seat Unique. 

“Clive has a true passion for the industry and his expertise and connections will be invaluable.

“We’re also thrilled to welcome Oliver, who brings with him a wealth of knowledge and experience in the technology sector. 

“With Oliver’s guidance and backing of Seat Unique’s software, we’re confident that we can continue to drive growth and provide our customers with first star class service.

“Through this team we’re making it possible for fans to purchase premium tickets direct, at any time of the day, from the official source, the rights holders. 

“This not only opens up fan access to experiences they previously didn’t know were available to them but venues and clubs can now offer tickets up to the day of the event – something we know fans want.

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