Honcho wins car dealership Pentagon account

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Search agency Honcho has been appointed by car dealership group Pentagon as its UK search marketing partner.

The Hertfordshire agency, which specialises in the automotive industry, will work across SEO, PPC, and content marketing for the brand.

Pentagon represents 14 car brands and 33 showrooms across the UK. They join a growing list of Honchō car retail clients, including Group 1 Automotive and Renault Retail Group.

Commenting on the win, Syed Ali, Honcho’s head of performance, said: “We manage the digital marketing of over 130 dealerships across the UK and are delighted to share our learnings and experience with Pentagon to deliver the best possible online experience for the group and its customers.

“Our research shows that over a third of car buyers start their research on a search engine, so retailers who are visible in Google are going to see higher website traffic and greater conversions. In a highly competitive new and used car market, it is critical for retailers to have a fully optimised online presence to boost performance results.”

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