Experiential agency 2heads appoints global ECD

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2heads has appointed Jordan Waid as its global executive creative director.

Waid joins from FreemanXP, where he worked as vice president of brand experience EMEA.

He is also the founder of The Social Impact Co., a company that designs products and services that make a positive impact.

Aat 2heads Waid will be managing accounts including Disney, Rolls Royce, ITV, and Airbus. He will report to global managing director Craig Wildman.

Commenting on the appointment, Wildman said: “Jordan possesses a 360-degree vision of creative design and branding, and has successfully built a strong personal reputation for delivering innovative work across many agencies in both European, Asia and North American markets.

"We have ambitious growth targets for our agency over the coming year and he is the ideal creative leader to help develop our creative design proposition for customers and to elevate 2heads to the next level.”

Waid added: “2heads is no longer the best kept secret in the industry; it’s an incredible agency with a great story of re-invention, driven by brilliant leadership and top talent. The amazing thing is that it is constantly challenging itself to evolve with purpose and not be satisfied with the status quo, this in turn reflects the outstanding approach delivered to the clients.

"2heads is perfectly poised to grow exponentially as a design thinking-led brand experience agency, and I am proud to collaborate and help drive this vision as well as grow its innovation and consultancy offerings.”

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