Experience12 appoints first Business Director from among its ranks

Mark Johnson's picture
by Mark Johnson

Experience12, the pop culture marketing agency, has named George Bateman as its first Business Director.

Bateman is the first person to hold this position at Experience12 after almost four years at the agency, where he has been heavily involved in its growth and the development and implementation of the agency’s positioning.

As Business Director, he will be taking a step back from day-to-day team management following a solid year of hires to the client services team which has left it stronger than ever, the Soho, London-based agency said. 

Bateman will also maintain oversight of creative, pitches and campaigns, while also continuing to service larger client accounts.

Alongside client responsibilities, his role will focus on overseeing the next big stage of growth for the company. 

This is largely centred on business development in new sectors, and organic client growth, working with ‘brave’ clients to produce great creative work and developing the agency’s brand, offering and services.

“I’ve been fortunate enough to see Experience12 go from strength to strength – from a single desk in a shared office, through to our very own HQ on Greek Street”, Bateman said. 

“It’s been a challenge and a privilege to be a part of a young, aspirational agency, with a lot of lessons learnt along the way. 

“I’m proud of how far the company has come, the brand, our clients, the work we’ve delivered and, most importantly, the team! 

“It’s now time to look toward the next stage of agency growth – building brand awareness, developing existing client relationships and establishing ourselves in new sectors.”

Chris Whittle, Founder and Managing Director at Experience12 added: “The impact that George has had on Experience12 since he’s worked with us is significant – from business development to evolving our agency positioning. 

“He’s been a massive part of raising the bar for client-delivery and the team that we’ve become, and I am really looking forward to him stepping up into his role as Business Director and our next stage of growth.”

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