CTI Digital names new Sales and Marketing Director
UK digital agency, CTI Digital, has appointed industry veteran, Kirstie Buchanan, as Sales and Marketing Director. In this new position, Buchanan will lead a more strategic approach to sales within targeted market sectors.
Having joined CTI Digital in August this year, she will direct the combined efforts of the sales and marketing departments across the brand’s Manchester, London, and Lancaster sites.
Buchanan will also manage an ambitious service growth plan, ensuring that the agency matures sustainably and reacts to the ever-changing industry.
The CTI Digital group is predicted to reach a turnover of £8 Million in 2019, after its 2018 MBO and acquisition of Nublue.
The creation of this new senior management role signifies consistent development of the management team, strengthening and securing the agency’s future service delivery, the company said.
Buchanan has held positions at respected agencies in the North West such as Reading Room and Rippleffect over a 20-year career in the digital sector.
A fellow of the RSA, Kirstie also holds a ‘Creative Director of the Year’ DADI award and was Shortlisted for the Northern Power Women Awards 2018.
Buchanan will report to group CEO, Nick Rhind at CTI’s Manchester Head Office. CTI Digital work with a global roster of clients including Merlin Entertainments, Wildlife Trusts and McGraw Hill Education.
Nick Rhind, CEO at CTI Digital “We’re pleased to have Kirstie’s expertise and vision joining CTI Digital during a period of rapid growth.
“Her approach and values align with our culture, and her knowledge and creativity will be critical to the agency’s success over the next few years.”
Commenting on her appointment, Buchanan said: “I’m pleased to be joining an agency with so much energy for client growth, and the excellent service delivery and knowledge to back it up.
“CTI Digital has been a welcoming and exciting place to be and I’m thrilled for the exciting developments to come over the next few months”.
See all the winners from the Prolific London Awards
The inaugural event championed creative brilliance from across the capital