Adtech company MainAd appoints new UK head of sales
MainAd, an adtech company specialising in global ad display and video, has appointed a new UK head of sales.
Jeff Pfefferkorn, who has previously held positions at Publicis agencies Spark Foundry and Starcom, has over 20 years' experience in media agencies.
He will be charged with driving further growth for MainAd in the UK, while also strengthening partnerships with existing clients.
Pfefferkorn will also educate customers on MainAd's product Logico, the company's own machine learning-based DSP.
Commenting on the appointment, Michele Marzan, CSO at MainAd, said, “We are delighted to have Jeff on board with his strong and diverse background in sales, marketing, and business development, which spans both B2B and B2C sectors. His appointment will help to further develop our services, and his extensive knowledge will be a valuable asset to our growing client base.
"Jeff’s arrival comes right before the next important MainAd project, which is related to expansion in the US, out of New York. The Logico DSP is evolving thanks to our collaboration with top-tier clients and agencies. This collaboration is key to finding the right solutions for the new challenges of the digital advertising industry – a vital component in all media strategies nowadays.”
Pfefferkorn added: “I’m thrilled to join MainAd as Head of Sales UK at such a critical stage in the company’s growth
“I’m facing a fresh challenge of expanding MainAd’s presence in the UK market, and spreading the word about its disruptive technology – Logico. I’m looking forward to combining my knowledge of the UK market with this superb product that utilises machine learning and big data.”