Uber brings in global marketing VP weeks after raft of redundancies

Charlie Spargo's picture
by Charlie Spargo
Thomas Ranese

Car-share giant Uber has hired a former Google marketing lead two weeks after it laid off around 400 in-house marketing staff, around a third of its total team.

Thomas Ranese, who was Global Hardware Marketing Vice-President at Google, joins Uber as VP Global Marketing. Uber has said it has no plans to replace its CMO Rebecca Messina, who left in June after only nine months.

Following Messina's departure, the marketing, communications and policy teams were unified into a body reporting to CEO, Dara Khosrowshahi.

Ranese's appointment marks another change in the format of Uber's senior marketing team. He will take charge of the international marketing for all of Uber's products and businesses - and lead the brand, creative, research and regional marketing teams.

The experienced marketer joined Google in 2010 as Head of Global Marketing Strategy and Operations, before moving through a number of senior marketing roles. Before Google, Ranese was CMO for New York State, and relaunched the iconic 'I Love NY' campaign.

At the end of July, 400 marketing staff were laid off at Uber in its biggest round of cuts since launching 10 years ago. "While we’ve grown fast, we’ve slowed down," wrote Khosrowshahi at the time.

Ex-Uber marketing professionals who found themselves without a job banded together along with others who had moved on earlier and tech specialists elsewhere, to create the shared Google Sheet titled 'Ex-Uber Marketing', to help one another find new roles as quickly as possible.

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