Teads signs display adtech partnership with Marie Claire owner

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Global media platform Teads has signed a deal to provide its inRead adtech solution to publisher TI Media.

Teads will implement video and viewable display advertising to the company's titles, which include Country Life, women&home, and Marie Claire.

The adtech company claims that its platform boasts 44.2 million users in the UK, and provides brand-safe environments to advertisers.

TI Media has a 160 year history, with a portfolio of titles and brands that also includes Trusted Reviews, Horse & Hound, Ideal Home, and Decanter.

Commenting on the partnership, TI Media's commercial product director Toby Bicknell said: “From the outset we were impressed with Teads’ cutting-edge creative technology which delivers at scale. This will enable advertisers to further engage with our audience through Teads’ elegant advertising solutions and we look forward to utilising more of Teads’ capabilities as the partnership develops.”

Teads' UK publishing director Lee Fels added: “TI Media is one of the largest media brands in the UK and has some incredible titles, so we are delighted to be working with it. Its depth and breadth of titles will allow us to enrich our vertical consumer-base even further.

"This partnership is part of our commitment to building The Global Media Platform, which unites and empowers the world’s most premium publishers.”

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