Search agency Honchō appointed by Aussie beauty brand Bondi Sands

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Bondi Sands, an Australian skincare and self-tanning brand, has appointed Honchō as its UK search marketing agency.

The Hertfordshire-based agency will be charged with boosting Bondi's digital footprint in the UK through both SEO and content marketing efforts.

Bondi Sands sells a range of self-tanning, suncare, and accessory products, stocked in retailers including Superdrug, Boots, Sainsbury's, Morrisons, and Tesco.

Honchō works with clients in the retail and automotive sectors, including eBay, Gumtree, Renault Retail, and Group 1 Automotive.

Commenting on the appointment, Bondi Sands digital brand specialist Lucy Culhane said: “We chose to work with Honchō because we were really impressed by their digital retail expertise and were confident that they’ll be able to lead our UK proposition.

"We have been lucky to not only partner with an agency that fully understands the competitive and changing landscape that we’re in, but has supplied a thorough multi-channel approach that is already bringing us results. Honchō really understands the Bondi Sands brand. They have already been able to create impressive content and outreach strategies that strongly align with our ATL marketing plan.”

Syed Ali, head of performance at Honchō, added: “Bondi Sands has a strong heritage and is a respected brand worldwide. In the UK, tanning and beauty markets are increasingly competitive - so naturally, the sites and brands with greater visibility on Google search results pages, for example, will see greater traffic and conversion figures.

"The retail experts in our team are delighted to be representing an iconic beach brand and delivering organic growth.”

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