Posterscope names Claire Kimber as Group Innovation Director
Posterscope, the London-based out of home and location marketing specialist, has appointed Claire Kimber to the newly created role of Group Innovation Director.
Kimber will lead Posterscope UK’s Multiply Innovation Department, delivering pioneering creative solutions across the company’s entire client base.
This will range from working with current and new data partners to delivering award-winning work.
Kimber was most recently Head of Strategy and Board Director at out of home agency Rapport, where she was responsible for strategy, creativity and innovation on clients including Sky, 20th Century Fox and Amazon.
She was previously Senior Creative Strategist at Future Fusion and has also worked at John Ayling Associates and MEC. She is also an Ocean Outdoor Digital Creative judge.
Kimber will report into Nick Halas, Posterscope’s Global Head of Strategy.
“I’m delighted to welcome Claire to the team”, Halas said. “Her out of home experience combined with great knowledge of the whole advertising content mix, will be invaluable in this new strategic role, requiring both innovation and technological excellence.
“We want to ensure that our clients can maximise the opportunity presented by out of home at an exciting time for the medium.
“The ability to use new technology and prove ROI is greater than ever, with Posterscope pushing the boundaries of what is possible.”
Commenting on her new role, Kimber added: “I’m really excited about joining the progressive team at Posterscope and can’t wait to get stuck into developing creative and innovative solutions for client business problems.”
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