McCann wins creative account for Lloyds Pharmacy

Josh Hall's picture
by Josh Hall

Lloyds Pharmacy has appointed McCann to oversee creative as part of its new digital healthcare strategy.

As The Drum reports, the agency won the work after a three-way pitch, beating The Brooklyn Brothers and VCCP.

McCann will be responsible for leading creative on a new brand strategy for the pharmacy chain.

The agency's chief executive Stephen Meade said it will work to produce a "a campaign that reflects [Lloyds'] status as a much-loved brand and part of the fabric of our communities."

Lloyds will continue to retain its existing creative agency, BeCurious.

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