McCann wins creative account for Lloyds Pharmacy

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Lloyds Pharmacy has appointed McCann to oversee creative as part of its new digital healthcare strategy.

As The Drum reports, the agency won the work after a three-way pitch, beating The Brooklyn Brothers and VCCP.

McCann will be responsible for leading creative on a new brand strategy for the pharmacy chain.

The agency's chief executive Stephen Meade said it will work to produce a "a campaign that reflects [Lloyds'] status as a much-loved brand and part of the fabric of our communities."

Lloyds will continue to retain its existing creative agency, BeCurious.

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