Ex-Apprentice winner bags TikTok account

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by Josh Hall

Climb Online, a London digital agency founded by an ex-winner of the BBC's Apprentice, has been appointed by streaming upstart TikTok.

The agency will be tasked with reviewing and developing European SEM strategy for the platform, with a particular focus on UK growth.

Climb Online is headed up by entrepreneur Mark Wright, who won the tenth series of The Apprentice in 2014.

He founded the agency with support from Alan Sugar.

Commenting on the TikTok appointment, Michael Bush, commercial director for Climb Online, said: “Climb Online is delighted to welcome TikTok to the agency, where we now look forward to working closely with the team to develop an effective SEM strategy that will maximise the growth of the brand within key markets, whilst showcasing our capability to deliver creative and memorable campaigns.”

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