Dixa names Joseph Smith as Chief Revenue Officer

Mark Johnson's picture
by Mark Johnson

Pioneering customer service technology company, Dixa, has appointed Joseph Smith to the newly created role of Chief Revenue Officer (CRO), as it builds momentum in key European markets.

Smith will be based in both Dixa’s London and Copenhagen (HQ) offices.

Reporting to Mads Fosselius, Dixa’s CEO and Co-Founder, and joining the company’s executive leadership team, Smith will be responsible for defining, driving and executing the company’s ambitious go-to-market strategy. 

This will include expanding its operations even further across EMEA and other key markets, in addition to ensuring the company maintains its strong client retention strategy by continuing to put its customers at the heart of everything it does.

Global experience

Smith brings over 25 years of global go-to-market experience to the role, having held senior positions with high-growth companies such as Hootsuite Media Inc. (general manager international), Qubit (CRO) and Emailvision (svp global sales and professional services). 

He joins Dixa from innovation intelligence, patent search & IP analytics software company, Patsnap where he was general manager for EMEA, Americas and ANZ. 

Key learnings from his time include working with enterprise software companies such as BMC Software and CA Technologies.

Founded in 2015, Dixa said it has redefined the customer service technology space with the creation of a new category – Conversational Customer Engagement, enabling brands to enhance service performance and build friendlier relations with customers at scale.

Dixa is one of Scandinavia’s fastest-growing SaaS companies and in February this year, it announced its UK presence with Series A funding through Project A and SEED Capital. 

In this short space of time, the company has recruited 40 employees, bringing the total headcount to 75 across its offices in Copenhagen (HQ), London, Berlin and Kyiv, and has attracted over 200 customers in over 20+ countries. 

UK growth

In the UK Dixa is working with brands such as cycling apparel company, Rapha; bOnline, one of the UK’s fastest-growing B2B providers; casual luxury attire, Drakes; and Danish food tech darling Too Good To Go. 

Its impressive growth is a testament to Dixa’s focus on the personalisation of customer experience and service – creating a customer engagement proposition that helps brands of all sizes, across all industries, create a market-leading, holistic and more friendship-driven approach to customer service.

Commenting on his appointment, Smith said: “Dixa has experienced phenomenal growth in the space over such a short time. 

“This is a testament to the dedication and focus of its entire team, to bring a software product that offers a better customer and agent experience. 

“Quite simply, creating friendships between brands and their customers is something that has been missing from the customer engagement, experience and service market. 

“I’m impressed with what Dixa has achieved and am looking forward to the opportunity of taking the company further with an ambitious go-to-market strategy. 

“It’s a role that aligns perfectly with my experience and a company I’m proud to be part of.”

Mads Fosselius, Dixa CEO and Co-Founder added: “Joe’s depth of understanding of the marketplace, alongside his track-record of executing go-to-market strategies to drive business growth for several impressive tech companies is simply unrivalled. 

“We’re excited and proud to have him on board and are looking forward to working with him to help achieve our ambitions to personalise customer experience across the globe.”