Digital used car business Cazoo appoints Engine and Goodstuff

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Cazoo, the new tech business intending to change the way Brits buy used cars, has appointed two agencies to deliver its above the line launch campaign.

Engine will lead brand and creative development for the company.

Meanwhile Goodstuff will handle media planning and buying for the brand's forthcoming launch.

Engine have recently completed work for Sky, E.ON, Under Armour, and Dominos, while Goodstuff's clients include Secret Escapes, Dunelm, ITV, and Hiscox.

Cazoo plans to launch later this year, having secured £30 million of funding to date.

Commenting on the appointments, Cazoo chief customer officer Darren Bentley said: “We are very excited to be working with both ENGINE and Goodstuff. It is clear from initial thinking that both agencies have a good understanding of our mission and vision and our culture of customer obsession and recognise that as a business we are entirely focused on delivering the UK’s best used car buying experience for consumers.”

Annie Gallimore, Managing Director of ENGINE, added: "We’re delighted to be working with Cazoo. We’re fully behind their mission to transform the way people buy used cars in the UK and it’s an incredible opportunity to help build the brand from scratch."

Andrew Stephens, Co-Founder of Goodstuff, said: “The used car market needs dragging into the 21st century and we’re delighted to be working with Cazoo and their impressive management team to lead that charge.”

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