Birds Eye appoints ELVIS for UK digital and social

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by Josh Hall

Frozen food brand Birds Eye has appointed ELVIS as its UK digital and social agency.

The win, which was awarded after a strategic review, will see ELVIS work to deliver new social and digital content.

The company says it is part of Birds Eye's push to modernise frozen food "as it becomes more relevant in today's modern world."

The first work as part of the partnership will launch in September, focusing on  Birds Eye's new Steamfresh Vegetables campaign. It will be developed in partnership with Grey London, who remain the brand's lead creative agency.

Commenting on the appointment, Birds Eye marketing director Steve Challouma said: “ELVIS have worked with some of the world’s biggest FMCG brands, and we’ve been impressed by the quality of their strategic thinking, as well as the creativity they bring to their campaigns. They’re a nimble, progressive agency who clearly understand the evolving needs in digital advertising and will bring a really fresh approach to our brand. We’re looking forward to partnering with them as we continue to redefine and reinvigorate the frozen food category.”

ELVIS CEO Tanya Brookfield added: “Birds Eye is not just the UK’s number one frozen food brand, it’s one of the top brands, full stop. With big ambitions, an enviable portfolio of famous products and an iconic brand figure in the form of Captain Birds Eye, what’s not to love? We can’t wait to get started.”

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