Uber lays off 400 global marketing staff in biggest cuts since its launch

Josh Hall's picture
by Josh Hall

Uber laid off a third of its global marketing team yesterday, with more than 400 employees losing their jobs.

The move comes just weeks after Uber's senior vice president of policy and communications Jill Hazelbaker took responsibility for the company's marketing function.

In an email to staff seen by US publication Quartz, Hazelbaker reportedly said she had determined that "Marketing as it is today is not set up for success," and that there was "deep dissatisfaction within the team."

The layoffs are by far the largest since Uber's launch in 2009. They come in the wake of the company's stock exchange debut, which saw a muted response from investors.

Uber is due to report its second-quarter earnings next week.

In a separate all-staff email, also seen by Quartz, the company's CEO Dara Khosrowshahi said Uber needs to "get back on track."

“Today, there’s a general sense that while we’ve grown fast, we’ve slowed down,” he wrote. “This happens naturally as companies get bigger, but it is something we need to address, and quickly.”