SharpEnd poaches Anthem’s Hollands to boost senior team with first MD

Mark Johnson's picture
by Mark Johnson

London-based connected experience specialist SharpEnd has poached Anthem MD Rob Hollands to bolster the senior leadership team as its first managing director.

Hollands joins as part of an ambitious growth strategy, hot on the heels of ex-Dare CEO Michael Olaye, who was recently appointed as chairman.

As SharpEnd MD, Hollands will report into founder and CEO Cameron Worth, the company said. 

He will take responsibility for the day-to-day running and management of the business, as well as leading the agency’s planned expansion to fuel its next phase of growth. Hollands will strengthen the agency’s strategic and creative thinking, industry partnerships and will form part of the senior leadership team.

In his role as UK MD of Anthem, Hollands led its transformation from a traditional brand design and packaging business into a successful connected content agency. 

Prior to that he co-founded – and sold - the award-winning digital agency UNTITLED.

“Rob has developed a name for himself in the space, particularly with regard to connected packaging, and is a proven leader focused on driving innovation, creativity and growth”, said Worth. 

“I’m looking forward to Rob bringing his invaluable insight to SharpEnd and to our clients.”

Hollands said: “SharpEnd absolutely understands the world as a connected ecosystem and the enormous potential that this presents for brand building. 

“I have followed SharpEnd as it has delivered groundbreaking activations and connected experiences for leading global brands. 

“I look forward to supporting the agency’s growth as it helps clients across the board incorporate tech as a core part of their marketing strategy.”

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