Posterscope's PSI appoint Ben Milne as new MD
PSI, the international division of Posterscope, has appointed a new managing director.
Ben Milne will take on responsibility for driving continued growth at PSI, and maintaining its position in the international travel marketing sector.
Milne moves from his position as Posterscope's head of platforms and partnerships for APAC. In that role he established Posterscope in Japan alongside Dentsu's OOH division.
He replaces James McEwan, who is leaving Posterscope for a new role outside the industry.
Milne has had a long career at Posterscope, including engagements in Russia and China along with the London office.
He will begin his new role in September.
Commenting on the appointment, Stephen Whyte, global president of Posterscope Worldwide, said: “Ben is a true internationalist, is absolutely passionate about Out-of-Home and an expert on our product, technology and data capabilities. His strong connections around our worldwide network will be a real asset for PSI’s clients, as will his leadership experience and energy."
Milne added: “It is a very exciting time to be joining PSI. Global traveller numbers are at an all-time high and the environments and ways in which we can engage them across the entire journey, fuelled by data and technology, are better than ever before.
"I am looking forward to working with my colleagues across the globe to continue creating world class location-based marketing solutions that engage audiences throughout the global travel corridor.”