Marks & Spencer appoints NMPi for paid search

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Multinational digital marketing agency NMPi has won the paid search account at Marks & Spencer.

The agency will implement a new paid search strategy for the retailer's Clothing & Home and Food offerings, with a focus on mobile shopping.

The appointment is part of M&S's target to move one third of its Clothing & Home sales online.

As well as the UK, NMPi has offices in Australia, the Dominican Republic, the Netherlands, Singapore, South Africa, Switzerland, and the US.

It works on strategy across paid search, display, paid social, SEO, and analytics.

NMPi CEO Luke Judge said: “The digital experience has become a huge focus for many high street retailers as they seek to compete against online-only brands. We are excited to be working with M&S to help them advance their Paid Search strategy and take advantage of new avenues for growth.”

The company's director of strategy Damien Bennett added: “At the centre of our strategy for M&S is a technical approach that will re-write the rules of how Paid Search is managed. By leveraging M&S’ data we will be able to implement an approach that takes Paid Search well beyond simply selecting the right keywords and ad copy, and delivers a truly customer-first approach.”

M&S’s head of Performance marketing, Maria O’Flynn, commented: “We’re looking forward to seeing the changes NMPi can bring to M&S in the coming months. The scale of the opportunity in search and shopping means that we need an agile, tech-enabled partner to make sure we do this efficiently. 

"This is a promising partnership and we’re excited to see their True Total Search strategy implemented.”

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