ENGINE names Ete Davies as creative CEO

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ENGINE, the independent marketing, communications and consultancy company, has hired Ete Davies as Chief Executive Officer of its creative and experience design division. 

Davies will report to ENGINE’s European CEO, Jim Moffatt and will take up the role in September 2019, the company said.

Davies joins ENGINE from AnalogFolk where he led the agency towards a period of unprecedented client acquisition – wins including Booking.com, Pepsi, BT, Unilever, Nando’s – and creative excellence. 

With Davies as MD, AnalogFolk was recognised for a raft of industry awards.

Industry recognition 

The agency was also recognised in the FT’s ‘UK Future 100’ as a company making an “outstanding” positive long-term impact on their sector and wider society, and by the LSE (London Stock Exchange) in its 2019 list of ‘1000 companies to inspire Britain’.

While at AnalogFolk Davies also led the London office’s regional expansion, leading and winning the pitches for Amsterdam based clients Scotch and Soda, Danone and Nike EMEA.

Davies was included in the Drum Digerati ‘Top 100 people in UK Digital’ 2017 and 2018 and was recognised in the BIMA 100 in 2017 as a ‘Champion for Good’ and in 2018 amongst its top ‘Leaders and Visionaries’, as well as Creative Pool’s ‘Top 100 Influencers’ 2018 and Campaign Magazine’s 'Top 10 Trailblazers’ in 2017 and 2018.

Outside of AnalogFolk Davies is a leading protagonist in driving diversity, inclusion and equality across the creative industries, especially for the BAME community. 

He was one of the original co-founders of WeAreStripes and is the founder of CultureHeroes, both of which aim to create opportunities for Black Asian and Minority Ethnic (BAME) talent across the creative industries. 

He also sits on the advisory boards of several other diversity initiatives.

Prior to AnalogFolk, Davies held positions at AKQA, DDB, Digitas/Modem Media.

Jim Moffatt, European CEO, ENGINE said: “Ete is a rare type of modern leader who can build culture, shape new offerings and drive innovation, but importantly given his background he speaks the language of the broad spectrum of capabilities that ENGINE has to offer. 

“He is a connector – of ideas, of people and of specialisms, and someone who knows how to get things done. His reputation precedes him, and I am excited to see what he can do with the firepower of a business like ENGINE behind him.”

Davies said: "I’ve long admired ENGINE. It's a full stack offering, but with creativity firmly at its heart. It’s everything clients need,  all under one roof. 

“I’m excited to be joining Jim and the rest of the team and feel privileged that they’ve invited me to help shape ENGINE’s future.”

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