Dreams appoints Havas for media planning and buying

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Havas Media has won the media planning and buying account for UK bed and mattress retailer Dreams.

Havas was appointed following a competitive three-way pitch, in which the company won against both network agencies and independents.

The agency will be tasked with developing and implementing an audience-led new approach.

They will also help Dreams deliver their partnership with Team GB for the forthcoming 2020 Tokyo Olympics.

Commenting on the appointment, Dreams CMO Tony Holdway said: “We’re so excited to start working with the team at Havas Media.  They have demonstrated the right balance of strategic skill, creative ideas and practical delivery to help take our media and partnerships to the next level.”

Matt Adams, CEO, Havas Group Media UK and Ireland, added: “I’m beyond delighted to be partnering with Dreams. A great team to be working with and a brand that has buckets of ambition. It’s a real delight and a partnership that I know will bring a lot of fun together on the journey.”

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