Chris Webber joins icelolly.com as Head of Marketplace
Holiday price comparison website icelolly.com has announced that Chris Webber has joined the business as Head of Marketplace.
The creation of the new role follows a significant period of investment and innovative approach towards improving the breadth of choice and functionality of icelolly.com.
Webber joins Leeds-based icelolly from Mosquito, the Manchester-based marketing and advertising agency, having previously spent ten years at TravelZoo, most recently as a Senior Producer.
Responsibilities included content and campaign producer for all airline and OTA accounts for the UK business; managing the business’s flight metasearch product; overseeing strategy for all marketing activity (PPC, SEO & content creation); and lead on commercial relationships with OTAs and airline partners.
In his new role, Webber will focus on developing the icelolly Search platform, both from an advertiser and customer perspective and work closely with the broader Commercial and Product teams.
He will report directly into Ross Matthews, Chief Marketing Officer, icelolly.com.
“It is testament to the progress we have made that someone of the calibre of Chris has joined icelolly.com,” said Richard Singer, CEO. "We have undergone transformational change in the last few years, which has seen us cement our position as the UK’s most visited holiday comparison site.
“Having worked with Chris for over 5 years, he brings a deep, data-driven understanding of Search products and enjoys excellent partner relationships, which will undoubtedly help to supercharge our growth”.