Blue State appoints Rob Trono as UK creative director

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by Josh Hall

Blue State, the agency recently rebranded from Blue State Digital, has appointed a new creative director for UK.

Rob Trono joins from creative agency FullSIX London, where he oversaw and rebuilt the UX, UI, and creative departments, making work for clients including Nokia and Sainbury's.

Before FullSIX, Trono was digital creative director at Publicis Chemistry.

In his new role at Blue Six, Trono will be responsible for work for the agency's UK clients, and for growing the creative and design teams.

He will report to chief innovation strategist Samir Patel.

Trono said: “With every brand and agency jumping on the purpose bandwagon, it’s exciting to be joining an agency that has always put values first. Blue State’s heritage, from helping elect presidents to creating meaningful brand movements, gives us an unrivaled platform to help causes and companies make an impact.

"The team here is focused on making work that really works, proven through data analysis and stringent testing. As a creative, it’s fascinating to see how this helps shape and evolve our ideas so they are as effective as possible for our clients.”

Patel added: “Rob has a rare combination of creative flair and digital acuity. He’s worked with - and won - many of the world’s biggest brands ove his career, and he’ll bring big creative thinking to our growing portfolio of corporate and non-profit clients.

"At Blue State, our focus is on building movements that lead to lasting change and Rob will be focused on making sure our work has the creative impact needed to achieve this.”