Artefact hires Robert Gray as head of analytics

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AI and data-driven agency Artefact UK has announced the appointment of ex-Wavemaker analytics manager, Robert Gray, as its head of analytics.

Gray’s remit covers media, data, and analytics services for the agency’s clients such as Selfridges, Nissan and Hertz. He will report directly to Ryo Katsuki, who joined Artefact as vice president of data in May.

At Wavemaker, Gray was responsible for analytics and tech consulting across a number of the media group’s key clients. 

The role had a key focus around better use of data, improving process and implementing the newest tech to improve marketing effectiveness for clients – winning multiple awards along the way. 

Prior to that, he worked at MEC, staying with the agency when it merged with Maxus to become Wavemaker in 2017.

He has also held client-side roles at Morrisons, and at Leeds City Council.

“Since launching in the UK last year, we’ve made a string of strategic hires to ensure we deliver the same cutting-edge services across all key regions where we operate”, said Sarah De Martin, managing director at Artefact UK.

“Robert builds out our team in the UK market - another senior hire from a large agency group stands testament to the opportunities data experts recognise in our AI-first approach. 

“He has an impeccable CV and prior to his immersion in all things data, spent a decade in the catering and supermarket sectors. This experience will be hugely valuable, as we view these as key growth markets.”

Commenting on his new role, Gray said: “I’ve worked both client/agency side over the course of my career, and see Artefact as the most exciting challenge yet. 

“What Artefact does with data and AI is way ahead of the competition, and I look forward to working with such a future-thinking business.”