Ogilvy UK bolsters strategy leadership with new hires

Josh Hall's picture
by Josh Hall

Ogilvy UK has announced the addition of two new strategy heads, strengthening its leadership team.

Sarah Blackman joins as head of strategic innovation, while Kate Wheaton will work as head of customer engagement strategy.

Blackman has led European and global strategy for brands including Nestle, Philadelphia, and Maybelline, and comes from a post at Accenture Interactive.

Wheaton joins Ogilvy from TMW Unlimited where she has worked as director of strategy since 2011, leading a team of 30.

Both will report to Gen Kobayashi, head of strategy and communications. Between them they will oversee a team of 75 strategists.

Commenting on the appointments Clare Lawson, Ogilvy UK chief customer officer, said: “We’re incredibly proud to have two fantastic strategic leaders join the agency in Sarah and Kate. Their phenomenal experience bringing insightful, innovative, data-led thinking to the team.

"Gen, Sarah, and Kate will together propel forward our capabilities and the work we do for our clients. All the more important as we enter an age where it’s the customer who really owns the experience they want from a brand.”

Blackman added: “Coming from the creative consulting world, I look forward to diving into Ogilvy and working with teams across the business. There’s a strong foundation of capability and talent in the organisation, and I look forward to working with Kate and Gen to shape a truly robust offering which continually pushes the boundaries of what we can do.”

Wheaton added: “Ogilvy is at an exciting point, having brought everything together into an integrated offering with depth of capability. There’s a real investment and passion to have the customer at the heart of the work, and with an incredible roster of clients and experts in the building, there’s an immense opportunity to collaborate and create amazing work which enables brands to hold an authentic place in people’s lives.”

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