Lewis leaves as Johnson & Johnson ends global CMO role
As part of "streamlining" efforts, FMCG giant Johnson & Johnson has scrapped its global CMO position, splitting the component responsibilities between other senior executives.
It means Alison Lewis will leave the company after nearly five years, during which she has made marketing more agile and effective.
Lewis said: “This is a proud moment for me. After five years as the CMO of Johnson & Johnson, I am ready to pass responsibility to a marketing organisation that is agile, close to the consumer and one that possesses a contemporary skill set that will help the consumer business grow in this rapidly changing environment.”
Johnson & Johnson has had a difficult few years, and to match declining sales has gradually rolled back its marketing spend. A Johnson & Johnson spokesperson said: "To reach the more than one billion people who use our products every day, we have established a new business model that streamlines priorities, allows us to operate more efficiently, and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers’ lives.”