SharpEnd taps ex-Dare CEO Michael Olaye as Chairman
Connected experience agency SharpEnd has appointed Michael Olaye as its new chairman.
Olaye joins from Dare, where he was previously CEO.
He has also worked as CTO at Inside Ideas Group, and as head of technology and innovation at Havas, where he built the London office's first digital team.
Olaye will work with SharpEnd, which is entering its fifth year, on the agency's next stage stage of growth. He will also offer strategic consultancy.
Commenting on the appointment, SharpEnd CEO Cameron Worth says: “Michael is a respected leader in the digital industry and his appointment marks SharpEnd’s intent to continue building a leadership team focused on taking our business to the next level of growth - both in London and internationally.”
Olaye adds: “Cameron and the SharpEnd team are proven pioneers in smart and connected solutions and are already doing a great job for established brands like Mattel, Nestlé, PepsiCo and Pernod Ricard globally, to exploit the many benefits of connected technologies to drive positive business, brand and consumer outcomes.
"As the ecosystem develops, the benefits these technologies present in helping brands understand purchase behaviours and build deeper, more relevant direct relationships with consumers will be invaluable. That’s a compelling proposition for me, and in my role as Chairman I look forward to helping guide Cameron and his team.”