Ogilvy wins account for 73% of British agriculture
Ogilvy has won the consolidated integrated account for the UK’s farming industry body.
The Agriculture and Horticulture Development Board oversees a number of other marketing boards in UK food. Ogilvy’s engagement combines for the first time marketing activities for dairy, beef and lamb, pork, potatoes, cereal, and oilseeds.
Together these account for 73 per cent of the UK’s agricultural output, as Campaign reports.
The AHDB is a quango funded by levies on farmers and growers. It was formed in 2008 through the combining of several previous agricultural councils.
It has previously engaged agencies including George & Dragon, who produced a TV ad for British pork.
Separately, last month Ogilvy’s London office won the EMEA social media account for toy manufacturer Mattel.
The agency will work across a number of European markets with the American company, whose brands include Barbie and Hot Wheels.