Hearst Content Agency appoints Dan Levitt as MD

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The newly-rebranded Hearst Content Agency has appointed Dan Levitt as its first MD.

As The Drum reports, the agency, previously known as Hearst Made, was rebranded as part of Hearst UK's general restructuring.

Levitt was previously head of commercial strategy at Hearst Made, and has been at Hearst UK since 2014.

The agency has also announced its first new client for the year, Princess Cruises. It will produce the travel operator's quarterly magazine, along with content for its website.

Alongside its branded business, Hearst UK publishes consumer titles including Esquire and Cosmopolitan.

Commenting on the Princess Cruises appointment, Levitt said: “I’m delighted to announce our partnership with Princess Cruises. The travel industry is a hugely important sector for us, and we’re looking forward to being able to create brilliant and engaging content for Princess Cruises’ guests.”

Suzanne Korff, director of UK marketing and communications for Princess Cruises, added: “We’re thrilled to be working with Hearst Content Agency and are really excited to be producing an even more beautiful, inspiring and readable magazine and website for our key guests.”

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