Havas appoints Gordana Buccisano to client transformation role
Havas Media Group have appointed Gordana Buccisano to a new role as EVP, global client transformation.
Havas says Buccisano will drive transformational change within the business, and will unlock new client solutions.
Buccisano joins from Publicis, where she worked as global clients' head of business and commercial planning.
She brings more than 18 years' experience in digital transformation, and will be based in London where she will report to Havas chief client officer Marc Schader.
Commenting on the appointment, Schader said: "“Gordana’s understanding and expertise in global client management and digital marketing, as well as her reputation for excellence in commercial matters, make her a wonderful fit for the new Havas Media mission.
“She is a charismatic and passionate leader, highly personable and warm, with the highest level of integrity and professionalism.”
Buccisano added “It is a great honor to join Havas Media Group, and to be trusted with the task of driving our clients’ transformational agenda enabled by the technology and data solutions now available to us.
“The rate and scale of change is greater than at any time in our working memory and ultimately driven by the consumers. I strongly believe that we have the creativity, data, and, increasingly, the technology to make a difference and to be the partners for growth that our clients need. Our clients expect that from us, and in the advertising ecosystem, as their communications partners, we are the best placed to drive the transformational solutions for our clients and help drive the profitable growth.”