Battersea Dogs & Cats Home appoints Blue State
Campaign and creative agency Blue State Digital have been appointed as digital strategic partner to Battersea Dogs & Cats Home.
The leading UK charity has engaged the agency to evolve its digital strategy, based on a 'Digital Innovation Forum' within the organisation.
The forum will look at how online tools and technologies can support Battersea both in its own efforts in animal rehoming, and across the rescue and rehoming industry at large.
Blue State were appointed after a competitive pitch, having previously undertaken an assessment of Battersea's digital communications.
The agency's UK roster also includes Google, UNICEF UK, Lloyds Banking Group, and Tate Modern.
Battersea head of digital Lauren Rayner said: “Battersea has a hugely ambitious plan to change the perception and practicalities of animal rehoming over the next few years, and Blue State Digital has a proven history of helping brands and charities deliver meaningful results through digital innovation."
Hannah Johnson, managing director of Blue State’s UK office, added: “Battersea is a much-loved charity in the UK. There’s no other name quite so synonymous with rehoming the nation’s dogs and cats. We want them to continue to meet the needs of their audiences and pre-empt emerging trends in the digital space by equipping them with the best tools to do so. With the Digital Innovation Forum, we will create a microcosm for ideas to flourish and grow, broadening Battersea’s reach and understanding to create positive progress for Battersea across the wider rehoming industry.”