Ex-PepsiCo exec to lead London brand design studio

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Vault49, the New York brand design agency, is launching a London studio to support its work for clients including Diageo and Heineken.

The London outpost will be helmed by Paul Woodvine, who previously worked as Global Design Director for Global Beverages at PepsiCo.

Vault49’s New York studio has recently completed work for Baileys, Lays and the UEFA Champions League, and Woodvine’s old employer PepsiCo.

Woodvine himself has previously led projects for Pepsi across the Super Bowl and Champions League, as well as campaigns such as ‘7up for Fido’. He specialises particularly in motion graphics work.

Woodvine said: “Today’s audiences – primarily but not exclusively millennials – engage with motion-led content. Many brands are using social media and experiences to connect with their audiences, but none of them are challenging the boundaries of these channels. At best, they’re delivering what consumers expect.

“The brands that truly stand out are those which tell meaningful stories, connect with consumers, and surprise them at each opportunity, exceeding expectations.”

Commenting on the London launch of Vault49, he added: “We’ll be looking to add to our London team with designers who have a diverse skillset – a focus on animation and digital but with the ability to work across all design disciplines. They’ll fit into a unique Vault49 culture that’s imbued with creativity and artistic talent, but is also a warm, people-focused place.

“There’s always been something incredibly special about the New York studio and I can’t wait to bring that to London.”

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