Mcgarrybowen hires Gareth Collins as new CEO

Mark Johnson's picture
by Mark Johnson

Dentsu Aegis Network has appointed Gareth Collins as chief executive for the UK arm of its global creative agency, mcgarrybowen.

Collins (pictured left in main photo) replaces Jason Gonsalves, who left the company in December last year and will take up the position from late April. He will work alongside the existing leadership team including Managing Director, Charlie Hurrell and Executive Creative Director, Angus Macadam. 

His brief is to lead the agency with a focus on driving growth and building on award-winning work for the agency’s portfolio of clients which includes American Express, Mothercare and United Airlines among others. 

He will report directly to Euan Jarvie, Chief Executive Officer of parent company Dentsu Aegis Network UK & Ireland.

Collins boasts nearly 20 years’ experience working at several of the most respected creative agencies in the marketing industry. He joins mcgarrybowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies overseeing a strong new business performance and driving integration between the two agencies.  

Prior to joining the Publicis Groupe, Gareth spent more than a decade at BBDO including AMV BBDO and its sister agency Clemenger BBDO in Australia. 

Global brand experience

During this time he worked with a host of major advertisers such as BT, the National Lottery, Guinness, Sainsbury’s, Vodafone, Tourism Australia and Virgin Australia. He began his career at Ogilvy & Mather.

“Gareth is a dynamic and progressive leader who is passionate about the power creativity can have to transform clients’ businesses”, said Euan Jarvie, Chief Executive Officer, Dentsu Aegis Network UK & Ireland. 

“Combining this with an innate understanding of how to develop a united culture makes Gareth the perfect fit to lead mcgarrybowen through its next stage of growth. We’re delighted to have him on board and really excited about the future of mcgarrybowen here in the UK.”

Collins said he was thrilled to be joining mcgarrybowen and its roster of big brand clients.

“I am so excited to be joining mcgarrybowen. It is a fantastic agency, with a great culture, brilliant people and clients, and an impressive global reputation of producing genuinely defining campaigns for some of the world’s biggest brands. I’ve been struck by the commitment to creativity from both within the agency itself and the wider Dentsu Aegis Network and can’t wait to get started

Gordon Bowen, Global Chief Creative Officer at Dentsu Aegis Network and Founder and Global Chairman of mcgarrybowen said: “When your name is on the door it’s critically important to me that our leaders exemplify our values personally and professionally. 

“Gareth by nature puts his clients and the people who serve them first.  I feel privileged to have him join our family and look forward to working with him personally in this dynamic and important market.”

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